Pinterest Ads
Develop great content. Target strategically.
Get discovered.
Turn Engaged Pinterest Users Into New Customers
Pinterest has over 450 million active users looking for new ideas and new products. As your brand looks to connect with interested parties, you can deliver your ads to relevant Pinners by targeting specific audiences, specific keywords, or previous web visitors or Pinterest engagers. Want to grow your promoted pin game?
Why Pinterest Ads?
Pinterest is viewed by most as a relatively niche social media platform. In actuality, it has users across every gender, age group, and interest. For direct-to-consumer brands, Pinterest can be a goldmine of opportunity. Here’s why:
A Great Place for Brand Discovery
New brands are discovered every second on Pinterest. And that discovery is often leading to purchases. In fact, over 85% of weekly Pinners have bought something based on Pins they see from brands.
Pinterest Users are Decision Makers
While other platforms may deliver conversion rates in the 2-3% range, a recent study cited a 6.1% average conversion rate for LinkedIn lead gen campaigns.
Strong Purchase Behavior Lives on Pinterest
Make a more personal connection to your ad viewers through campaign types such as Sponsored InMail that allow you to send customized messages to prospective customers.
How We Do Pinterest Ads
Discovery Session
Discovery Session
Before we dive into our campaign set up, we kick off every new client engagement with a discovery session to chat more about goals, your brand, your products, and your customers. We also like to unearth more about the competitive landscape and identify differentiators for your business that serve as opportunities to highlight for prospective customers. This session is vital for us to get to know your business, and for you to get to know our processes.
Account Setup
Account Setup
Utilizing the information we’ve learned in our discovery session, we get to work on setting up your account and structuring it to help reach more customers. We work through everything from audience segmentation (prospecting audience vs. remarketing audience) to goal setup and more. All of these efforts allow us to hit the ground running in a more strategic way with our Pinterest clients.
Ad Creative
Ad Creative
Our in-house creative team includes photographers, videographers, animators, designers, and copywriters, all of whom are at your disposal. With a history of helping several other clients scale through Pinterest advertising, our team would be happy to work with you to develop performance creative that gives you the best chance at gaining new customers.
Tracking Implementation
Tracking Implementation
The beauty of our world is that everything we do can be tracked. We implement tracking pixels and set up conversion events before launching your campaigns. This helps us have a better overall understanding of campaign performance, and allows you to set your business up for success as you explore this new marketing medium.
Reporting & Relaying
Reporting & Relaying
Not only do we build custom reports that highlight the key metrics - including engagement rate, link clicks, purchases, and more - but we host routine insight meetings to speak about the numbers. We use data-backed observations to help guide our thoughts for campaign changes, and make sure that we are in close communication with you along the way.
Proactive Optimization
Proactive Optimization
You’re not hiring our agency to be order takers. Though we are responsive to all of our clients’ wishes, we understand that the value of hiring a performance-based digital marketing agency is to have them guide you, not the other way around. Our team is trained to provide proactive recommendations to continually improve your campaigns. This may involve budget reallocation, new keywords, new creative, and more. All of our changes are made in an effort to improve performance and keep driving growth in ROI for your business.
Grow, Grow, Grow
Grow, Grow, Grow
Let’s start small, and scale. Once you develop a predictable return on ad spend OR cost-per-lead, and have the capacity to continue to grow, we’re here to help you strategically scale your account. We’re talking about new creative, new campaigns, and new customers. All of this gives you more time to work on new recipes and DIY projects you might find on Pinterest, yourself.
“Great team over and Adshark. Very knowledgeable and open to feedback.”
Robert Schobinger
SWEN Products
Ready to Grow?
Let’s put a pin in the discussion. Our team of digital strategists is ready to go to work for you and your brand and start growing your new customers through Pinterest advertising.
Connect today and you’ll receive a free personalized advertising strategy to consider for your business.